At Bulldog 93.3, we’re proud to offer local businesses and organizations the opportunity to connect with a highly engaged and passionate audience. Unlike commercial radio, we operate under specific FCC guidelines that ensure our content remains community-focused and noncommercial. While these rules shape how we craft our on-air messages, they also provide a unique advantage: your sponsorship stands out in a clutter-free environment, free from typical advertising noise.

Here’s how it works: instead of traditional advertising, we deliver concise, professional acknowledgments of your support. These announcements allow us to share key information about your business—such as your name, products or services, location, website, and contact details—while maintaining a tone that aligns with our noncommercial mission. Listeners will hear your message in a way that fosters trust, appreciation, and curiosity.

The rules also help us focus on what matters most: highlighting the qualities that make your business special. While we can’t use promotional language like superlatives, calls to action, or pricing details, this provides a perfect opportunity to spotlight your unique contributions to the community. Our listeners value authenticity, and your sponsorship helps reinforce that connection.

Sponsoring noncommercial radio isn’t just about airtime—it’s about aligning your brand with the values of our vibrant community. By supporting our station, you’ll position your business as a key partner in promoting local culture, nonprofit initiatives, and the arts. Together, we create messages that resonate deeply with our audience and leave a lasting impression.

Ready to share your story with our listeners? Contact us today to explore sponsorship opportunities and see let’s create a message that leaves a lasting impact on Athens and beyond!

The FCC requires that on air sponsor announcements comply with these requirements:

 

  • No Calls to Action
    Announcements cannot include phrases like “Visit us today” or “Call now.”

  • No Pricing Information
    Mentions of specific prices, discounts, or promotions are prohibited.

  • No Superlatives or Promotional Language
    Statements like “the best,” “number one,” or other comparative claims are not allowed.

  • No Inducements to Buy, Sell, or Lease
    Encouragements such as “Don’t miss out” or “Limited time offer” are not permitted.

  • Focus on Factual Information
    Announcements may include your business name, location, website, phone number, and a brief, objective description of your products or services.

  • Community-Oriented Messaging
    The tone must align with the station’s noncommercial and community-focused mission.